EUIPO ‘BIG MAC’ enjoys an enhanced degree of distinctiveness for meat sandwiches – 3
The interviewers asked an additional question regarding the frequency of usage of a fast-food product with the name ‘BIG...
BIG MAC
EUIPO 
EUIPO ‘BIG MAC’ enjoys an enhanced degree of distinctiveness for meat sandwiches – 2
The degree of distinctiveness measuring the degree to which a particular name, term or brand is associated by the genera...
EUIPO ‘BIG MAC’ enjoys an enhanced degree of distinctiveness for meat sandwiches – 1
The awareness or knowledge of the term ‘BIG MAC’ without any prior identification of the product or service is very high...