ASTON MARTIN

UKIPO

No basis why the addition/removal of the horse’s head and/or the words ASTON MARTIN would be considered a logical and consistent brand extension – 2

Although direct confusion and indirect confusion both involve mistakes on the part of the consumer, it is important to r...
UKIPO

No basis why the addition/removal of the horse’s head and/or the words ASTON MARTIN would be considered a logical and consistent brand extension – 1

Confusion can be direct or indirect. Direct confusion involves the average consumer mistaking one mark for the other, wh...